2009 Ford F-150 PlatinumEnlarge Photo
Editor-in-chief Angus MacKenzie found the new truck to be "a thorough, thoughtful upgrade of a highly successful formula." This marks the third consecutive Truck of the Year award for the Ford F-150, with the truck receiving the award upon rollout of its last two generations in 2004 and 1997. Editors praised the truck's gains in fuel economy (an average of 8 percent for the lineup), interior quality, best-in-class towing/hauling capabilities, and a host of trick convenience and storage features.
This is a decided loss for Dodge's new 2009 Ram pickup. The company in seemingly worse shape, and with less total competitive products to bring it back from the brink--Chrysler really needs wins like these. And its new Ram is no doubt an excellent truck, as confirmed on our recent drive that revealed remarkable handling from the first-ever coil-sprung rear axle in the segment. But weighing the Ram's sole endorsement from the Automobile Journalists Association of Canada ("Best New Pickup Truck") against the F-150's win both with Motor Trend and in the Truck of Texas competition makes us believe more and more that Ford is getting the 10-gallon tip of the hat.--Colin Mathews