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Go! Launches, Promises "Fly" Used Cars for Under 15K

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Lack of availability to credit and a shrinking economy quashed your new car hopes? You can still get some wheels if you don’t mind going used (“pre-owned,” as they say these days). And Peter Greenberg wants to get you in a fresh, fly set of wheels for $15,000 or less with his new Web site launched yesterday:

Entrepreneur and auto sales veteran Greenberg claims he “saw an opening in the marketplace for a comprehensive national site on which visitors can find what they're looking for in lesser-priced vehicles.” He calls his site easy, quick, convenient, secure, and ultra-affordable.

The name,, is a hybrid of “fly,” (cool or stylish) and “hoopty,” a rather tongue-in-cheek reference from modern urban vernacular referring to a vehicle in various states of disrepair, usually including aesthetic embellishments meant to distract one from its structural or mechanical demerits. Says “a hoopty can be anything from a '78 Cadillac Brougham with the panels missing in front of the brake lights (but replaced on only one side with duct tape), to a fine purple two-year old Hyundai Elantra with three spinner hubcaps and a vanity plate that reads BBY GRL.”

Whether or not the ghetto-chic marketing move will work for Greenberg is to be seen, but low prices will likely resonate with many of today’s cash-strapped buyers. A visit to the site’s newest arrivals (“Fresh FlyHooptys”) reveals an appealing, playful interface that’s easy to use and full of custom artwork that’s well done yet doesn’t take itself too seriously. Mostly clean, late-model sedans dominate the site, far from the true definition of a hoopty. Nonetheless, a couple of dropped Dodge Neons, Kustom Chevrolet Astro vans with fiberglass tops, and tricked-out Honda Civic coupes lend credence to the site’s name and give it a dose of flava.--Colin Mathews

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Comments (2)
  1. $15,000 is NOT pocket change. Without any help from this clown, you can search the classified and even the dealer;s lots ALREADY and find plenty of OUTSTANDING, Large, Luxury , Euro-V8s for much less than $15,000!
    I am talking about Mercedes S-class Tanks and "Magnificent 7" BMW's, that would cost you $100,000 or so new, and you can buy perfect specimen for $8k and 10k and $12k, well taken care of by their affluent owners.
    They were big bargains back when gas was $4.25 and diesel was $5.00, and they are HUGE, HUGE bargains now that gas is $1.50 and keeps falling!
    Post Reply
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  2. Ed,
    If you check the content of my web site it states that all used cars are priced $15,000 or less. There are fresh cars arriving everyday.
    And for the record, you are not the first person to call me a clown.
    If you have time please submit an article to our "flyblog". We would love to hear from you.
    I hope you have a Merry Christmas and a Happy New Year!
    Post Reply
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