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Mitsubishi Becomes Fifth Automaker to Pull Out of NAIAS


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Automakers are pulling out of U.S. auto shows en masse given the current world financial crisis and auto sales decline, and Mitsubishi is the fifth to bail on Detroit's North American International Auto Show. The Japanese automaker joins ranks with Rolls-Royce, Land Rover, Ferrari, and Suzuki in declining to participate in Detroit's January show, according to AutoWeek. Porsche has not had a presence in Detroit since 2006.

Other automakers are rumored to be strongly considering their attendance, and AutoWeek claims that many are privately reconsidering their auto show participation in general. Mitsubishi wished to keep a presence in Detroit, but ultimately decided to cut costs in a market where it doesn't do a huge amount of business. Too bad it couldn't save a little corner for the excellent new Honda Fit-size Colt, which Mitsubishi dealers must be crying over (a pity it won't be sold in the United States).

Nonetheless, Joe Serra, co-chair of the 2009 Detroit Auto Show, claims there will still be 45-50 unveilings at this year's show, about typical for Detroit. Space is always at a premium in Detroit's Cobo Hall where the show is held, and Serra expects that the show will be full this year with new entrants like BMW's Chinese partner Brilliance Auto filling in the gaps and making its first U.S. appearance.--Colin Mathews
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2008 Mitsubishi Colt

2008 Mitsubishi Colt

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Comments (12)
  1. NAIAS is becoming very, very lame even if Mitsu would show.
    But as far as Mitsu goes, its sales in the US are so pathetically low, I wonder if it makes sense for it to continue selling its ugly POS here.
     
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  2. Ed - I believe the Evo or a nice and super reliable Outlander beats your 10-year old POS civic, man. Take a break and take a walk - it will do you good.
     
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  3. i OWN NO 10 YEAR OLD Civic. My parents still drive their low-mile 1992 civic hatch, but rarely.
    As is well known here, my car for more than 3 years is the MAGNIFICENT 7 (1998 740iL 4.4 v8) Bondmobile you can see in "Tomorrow never dies" and it is a SACRILEGE to even mention it (OR the civic) in the same sentence with the ugly POS mitsubishi Evo. Esp. the 4-door variety (what stupidity!)
    PS you may concentrate in commenting on the BLOGS and NOT attacking me, once in your miserable life.
     
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  4. All you do is criticize everything like a mianiac; who cares what you drive. I myself don't think you're even old enough to have a drivers license.
     
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  5. Where's the site moderator. This is out of controlo!!
     
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  6. oopps, meant to say out of control. Sorry i guess I'm not very loquacious.
     
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  7. How many times do we need to hear about this stupid "magnificent 7 Bondmobile". Who cares what you drive, we get it already! Dont forget what happened to it in the movie.
     
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  8. I did not come up with the "Magnificent 7" title, it is the name of a web and email group of owners of all kinds of 7 series.
    It is not the car's fault that it was abused in that movie and it was in the middle of a virtual war zone, but I do remember what happened to it, and you do not. It actually survived, and literally 'landed' at the entrance of the Rental Office and was returned on time, despite all.
    The beauty of it is that you can buy one now for much less than the most execrable Hyundai or Chevy Aveo, AND with gas at $1.60 (min. $1.33 regular US-wide), fuel cost is not an issue. And feel what a car SHOULD BE. a real "Decathlete". Good at everything.
    BMW's slogan in the US is too hyped for me ("The Ultimate Driving Machine", esp. looking at the BANGLED UP 3 and 5 series, not to mention the 7 series from 02-08 that succeeded mine.
    But its slogan in Germany is far more preferable: "Freude am fahren", ie; "Happiness (Enjoyment) while Driving"
     
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  9. "Dave
    November 25th, 2008 - 1:56 pm
    How many times do we need to hear about this stupid “magnificent 7 Bondmobile”. Who cares what you drive, we get it already! "
    1. Tell this to that village idiot JerKD who insists I drive the WRONG car, I merely correcrted the record.
    2. There is NOTHING "stupid" about one of the BEST CARS IN THE WORLD, and if you think ROlls ROyce, you are not far off eiother, the next 'smaller' but still huge Roller will be based on the new 7 series of ROLLS' OWNER, BMW.
    3. Seems you have a HUGE Case of Bimmer ENVY. COnsult your overworked SHRINK. Or, better, go drive one and enjoy.
     
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  10. Ed, man alive, wow take it easy! 1st I never said BMW's where stupid. Just we are sick of hearing about yours! And no I dont have bummer oh I mean bimmer envy. And I cant "COnsult my over overworked shrink" but when yours gets done working overtime give me his number because God knows after talking to you I will need it.
     
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  11. Dave wrote: "this stupid “magnificent 7 Bondmobile”. Now he says he never said that BMWS "where" (SIC!) stupid. WHy would I care to take anything else he says seriously. And I never used a shrink, BUT we had an excellent college level psych class in Highschool, which used a college text, and I have read an almost 1,000 page bio of Freud by the great Irv Stone. But I still am not interested in taking you as a client.
    meanwhile, enjoy your Dodge Neon or Chevy Aveo or Ford FOcus or whatever it is that you "drive".
     
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  12. Hey Ed, by saying "this (singular) stupid magnificent 7 Bondmobile" does not mean all 7s just sick of yours. I boubt you read any book 1,000 pages if you cant even get my blog correct. And no I dont own a Neon,Aveo,Focus and I would not hold it against somebody if thats all they could afford. And you do take by blogs seriously or you would not respond to them!
     
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