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While other companies struggle for their existence, fat cats like Mercedes are expanding their premiere dealerships in halo markets like New York City. Mercedes announced Sunday a new Manhattan store, to be located on 53rd Street, will replace the current 41st Street location and come online in 2011. The automaker will invest $30 million in the new center, and MBUSA dealer partners across the country are investing another $1 billion in the new dealership design that will roll out across the country.
Similar to Audi's recent announcement of new premiere dealerships
, Mercedes-Benz takes all elements into account: design, architecture, customer service, transparency, and convenience. Mercedes claims that customers' experience with the dealership over the entire ownership experience significantly influences their opinion of the brand in general.
The new flagship facility, which will sell and service Mercedes-Benz, Maybach, and Smart vehicles, will total more than 330,000 square feet. “In New York City, people can find the best of the best the world has to offer. Our discerning customer base will find the new MB Manhattan location more convenient and user-focused as we accelerate to the future,” said Blair Creed, general manager of MB Manhattan.--Colin Mathews
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