Similar to Audi's recent announcement of new premiere dealerships, Mercedes-Benz takes all elements into account: design, architecture, customer service, transparency, and convenience. Mercedes claims that customers' experience with the dealership over the entire ownership experience significantly influences their opinion of the brand in general.
The new flagship facility, which will sell and service Mercedes-Benz, Maybach, and Smart vehicles, will total more than 330,000 square feet. “In New York City, people can find the best of the best the world has to offer. Our discerning customer base will find the new MB Manhattan location more convenient and user-focused as we accelerate to the future,” said Blair Creed, general manager of MB Manhattan.--Colin Mathews