The beleaguered automaker has just canceled the launch of its stunning Cadillac CTS Coupe at next week's LA Auto Show, according to the U.K.'s AutoCar. They say it's part of GM's radical new thinking on its future lineup, forced by its festering financial crisis. Two European models, a Saab and an Opel, will also be delayed as part of the cost-savings program.
Why would GM cancel the launch of a production-ready vehicle like the Cadillac CTS Coupe? Two words: low volume. In trimming the fat, GM is being forced to abandon luxuries and halo vehicles and instead spend its money on product that will allow it simply to survive. Summing up the new strategy was a GM source who commented to AutoCar: "it's must-haves versus nice-to-haves." Surely this means that the equally stunning CTS Wagon is also on hold for the time being.
This is unfortunate news, as the CTS Coupe was heralded by enthusiasts, pundits, and designers as a brilliantly conceived vehicle. They claim it shows GM is capable of creating breathtaking designs that compete with the finest from Mercedes and BMW, not just bloated Escalade trucks based on tarted-up Suburban chassis.
With the money it saves on niche vehicles like the CTS Coupe, GM plans to complete and launch higher-volume cars like the next Saturn Astra. This is an understanding strategy, and hopefully it will result in small, efficient cars with excellent interiors, fun-to-drive personalities, and impressive quality from nose to tail. Or will they spend the CTS Coupe money on, say, the next generation of the infamous GM broken chicken wing turn signal/cruise control multifunction lever? Fingers crossed it's the former...--Colin Mathews
2009 Cadillac CTS WagonEnlarge Photo