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2009 BMW 335d, X5 xDrive 35d Priced

3 1,488 views Nov 12, 2008
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2009 BMW 335d

2009 BMW 335d

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BMW's first clean diesels are set for a public unveiling next week at the Los Angeles auto show--and today they've had a price put on their heads.

The new Bimmer diesels will start with the tractable and tossable 335d, which carries a base price of $44,725, including destination charges. The X5 xDrive35d will sticker from $52,025, also including destination.

Both vehicles feature BMW's new advanced clean diesels with "BluePerformance," which means their exhaust is treated with a urea solution to reduce nitrogen oxide emissions.

BMW promises a 600-mile driving range with the new diesel sedan, which also gets a maximum tax credit of $900 for its miserly fuel consumption. The X5 diesel's tax break is substantially higher, at $1,550.
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Comments (3)

  1. Ed Posted: 11/12/2008 12:56pm PST

    These are not economy but performance diesels, priced at almost a $5,000 premium over their gas counterparts (in striking contrast with the M-B 320 CDI which was a mere 2% more expensive than the gas equivalent, $52 vs $51k).
    Apparently BMW does not want to sell too many of them in the US?
     
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  2. Justin Posted: 11/12/2008 2:01pm PST

    Agreed...Why do they even bother at this price? People are still very shortsighted when it comes to gas savings. BMW's marketing strategy should be the exact opposite of this.
     
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  3. R2dad Posted: 11/12/2008 2:53pm PST

    Yes, reminds me of Audi back in the 80s when they priced their quatro vehicles at a big premium to the front drivers. They eventually learned their lesson and created a niche for themselves as the 4WD sedan. Maybe BMW doesn't want to become known as a diesel powerplant company (not very sexy adverts) or their urea technology isn't scalable at the dealer level.
     
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