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SEMA 2008: Tuners on Parade

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2010 Hyundai Genesis Coupe

2010 Hyundai Genesis Coupe

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Everywhere else in Las Vegas, there are signs of the fracturing economy: a huge pit across from the Convention Center that was to house a mega-development of condos and casinos, shuttered in its crater stage. Taxis are grumbling for the lack of fares.

It's hard to tell if the Specialty Equipment Market Association, or SEMA, has measured any drop-off, what with the collapse in car sales. But SEMA's not about new cars, per se--it's about taking new cars and classic cars alike and transforming them with the power of horsepower and body kits and outrageous add-ons--often to the point of no return, as with the barely recognizable 2010 Hyundai Genesis Coupe shown off today at SEMA by the manufacturer. is at the Vegas aftermarket throwdown. Today we'll bring you what the manufacturers are showing off--everything from a special no-boundaries SVT version of Ford's new F-150 pickup, to a tweaked-out Honda Fit with Mugen influences. Later this week, you'll see the strangest sights from SEMA--like a HEMI-powered Rolls-Royce, or a brand-new 1969 Mustang.

Keep your browsers trained on our SEMA show index, and remember, you can get an email wrap-up of's new content every day by subscribing here.

Make sure you check out our partner sites dedicated to focused news, reviews and more for Ford, Chevrolet, Toyota, Honda, and the Toyota Prius.
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