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October Car Sales Expected to Be Grim

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It's going to be a grim month for car sales. According to most predictions, October numbers could be 25 percent lower than this time last year--and the Detroit brands could show the worst numbers since Reagan held office.

The numbers thus far:
Toyota Motor Sales (TMS), U.S.A., Inc., reported October sales of 152,101 vehicles, a decrease of 25.9 percent from last October, on a daily selling-rate basis.

GM says its North American sales were down 18.9 percent in October; the AP clarifies that U.S. sales were off a breathtaking 45 percent.

Ford, Lincoln, and Mercury sales totaled 129,121 in October, down 29 percent compared with a year ago.

American Honda Motor Co., Inc., posted October sales of 85,864, a decline of 28.0 percent based on the daily selling rate, compared to record October 2007 results.

Chrysler LLC today reported total October 2008 U.S. sales of 94,530 units, down 35 percent from the same month last year.

Nissan North America, Inc. (NNA) reported October 2008 sales of 56,945 units versus 84,947 units a year ago, a decrease of 33.0 percent.

Mazda North American Operations (MNAO) reported October 2008 sales of 16,442, down 25.9 percent versus last year, and year-to-date sales of 231,850, down 7.5 percent.

Hyundai Motor America announced sales of 20,820 for the month of October, a 31 percent decrease from October 2007 levels.

Volkswagen of America, Inc. announced October 2008 sales of 15,889 units, a 7.9 percent decrease over the October 2007 sales of 17,260 vehicles.

Audi logged sales for the month of October totaling 7,443, an increase of 0.3 percent.

Mercedes-Benz USA reported October sales of 14,996 vehicles, bringing the company's year-to-date volume to 192,294, a 5.3 percent decrease over the year-to-date record set last year.

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 25,475 vehicles, a decrease of 5.0 percent over the 26,821 vehicles sold in October 2007.

Mitsubishi Motors announced October 2008 sales of 7,486, a slight improvement (1.4 percent) over September sales.
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