The Malaise Era may have produced some horrible cars, but it also produced cool music and characters with, as we say in the parlance of our times, sick swagger. In a brilliant new advertisement in its series of commercials featuring Citroens as Transformers, the new Citroen C4 goes right to the heart of NYC in its disco heyday.
In a nod to Saturday Night Fever's shots of John Travolta's tight posterior in disco pants, Citroen even zooms in on the roboticized C4's license-plated heinie while he struts through Harlem, jamming with street dancers and swinging from steel girders. He's dancing and strutting to the infectious beat of the BeeGees' "Stayin' Alive" as remixed by a Euro electronica hipster band in the vein of Air, Kruder and Dorfmeister, or Kraftwerk.
So not only do the Europeans get ultra-thrifty cars with funky style, they get to eat mayo with their french fries AND they get bad-ass cars that can street dance and go out to Studio 54. In one fell swoop, Citroen has made the whole Live Green, Go Yellow schtick about as interesting as a the Jolly Green Giant taking a pee break.--Colin Mathews