Chrysler Goes Electric, Gives GM Web ENVI

September 23, 2008
Hey, Rick Wagoner, Chrysler may be a few days late to the E-REV party, but CEO Bob Nardelli is a little more polished than you on camera. Said Nardelli himself: "We may have been knocked down, but we haven't been knocked out."

Chrysler today announced a consumer Web site,, designed "to allow consumers to view the latest updates on Electric Vehicles and Range-extended Electric Vehicles." And at first glance, their PR team has a much stronger Web presence than Wagoner's somewhat stilted interview on the GM FastLane blog. The Chrysler site features details, pictures, and an embedded video of the well-handled CNBC reveal of Chrysler's three new electric vehicles from this morning.

It's all part of what Chrysler calls its "ENVI Organization," representing the first four letters of "environmental," which Chrysler says was formed just over one year ago to "focus on electric-drive production vehicles and related advanced technologies." The name's a nice double-entendre and well-timed ego boost for struggling Chrysler LLC, whose dealers have been clamoring for good news and new products.--Colin Mathews

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