Bentley Announces New, Exclusive Partnership with...Ego

September 22, 2008
Listen up, corporate squashbucklers: those Guccis, Breitlings, and swollen offshore accounts may not have cured those bruises to the psyche incurred so many years ago in high school study hall. But fear not--Bentley has a little $19,800 ego boost that should set things aright.

On this very day, the 22nd of September, Bentley is proud to announce "an exclusive partnership" between Ego Lifestyle and Bentley Motors "resulting in a limited edition luxury notebook" computer. Known as "Ego for Bentley," the bespoke laptop features Bentley design cues such as matching "colour" lacquer detailing, Bentley leather and "authentic Bentley cross-over hand-stitching," knurled handle and sliding access port doors, and "pure chrome detailing" throughout.

Starting this fall, only 250 of the computers will be sold in high-end stores around the world. The craftsmen at Crewe reportedly collaborated with the Ego Lifestyle folks to ensure the computer exactly matches the demands and aesthetics of the Bentley buyer.

Sorry Mac users, Ego for Bentley comes only in PC/Windows Vista format. Poor Steve Jobs. Perhaps Rolls-Royce will take pity on him and come out with a MacBook Air Silver Spur Self-Esteem edition.--Colin Mathews

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