Chrysler Planning Its Own Volt-ish EV?

September 19, 2008
"In a bid to cheer up its dealers," reports the Wall Street Journal, Chrysler plans to offer its dealers a look at an electric vehicle that it is scurrying to develop. Rumor has it the vehicle would be able to travel up to 40 miles on electric power alone, after which a small gasoline generator would provide electricity to propel the car forward while also re-charging its batteries.

In perhaps the biggest "Me Too!" of 2008, Chrysler LLC seems to have absolutely no qualms in lifting, verbatim, the concept, execution, and functioning of their proposed E-REV from the segment-defining 2011 Chevy Volt.

And in perhaps the biggest "no duh" of 2008, WSJ reports "The future of Chrysler's electric car isn't as clear as the Volt's." It seems no formal agreements with parts suppliers for batteries and other key components have been "hammered out." Chrysler reportedly plans to let suppliers and partners do the bulk of R&D for this proposed vehicle.

A video conference with CEO Robert Nardelli and Vice Chairman Jim Press, to be broadcast next Tuesday to 100 movie theaters across the country where Chrysler dealers will be convened, will "demonstrate the electric car."

Imitation, they say, is the sincerest form of flattery. But simple compliments, careful timing, and innovation always smell better than Essénce de Desperación.--Colin Mathews

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