Ford Doubles Down for In-Car Tech

August 13, 2008
A group of 40 Ford employees will drive its future products into a deeper, more meaningful relationships with cell phones, iPods, and other personal technology, the company said today in a release.

Ford's new "customer connectivity group" will be charged with taking in-car technology to the next level. Ford says it has one of the industry's best suites of technology features already with its SYNC entertainment controller, Sirius and Sirius Travel Link satellite services, and its Ford Works Solutions, which includes an in-truck computer to bow in the 2009 Ford F-150.

Also mentioned in the press release is HD Radio, which hasn't been offered in Ford vehicles to date.

Ford says it wants to work with "world-class technology service providers to ensure customers have seamless access to best-in-world data and information services - affordably." It also wants to keep all those SYNC converts in the fold and get them to spread the word to other users--particularly the 14-to-29-year-olds that will account for more than a quarter of all drivers in the next two years.

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