Advertisement
Find a Car
Go!

Ford Doubles Down for In-Car Tech

Follow Marty

2009 Ford Focus iPod

2009 Ford Focus iPod

Enlarge Photo
A group of 40 Ford employees will drive its future products into a deeper, more meaningful relationships with cell phones, iPods, and other personal technology, the company said today in a release.

Ford's new "customer connectivity group" will be charged with taking in-car technology to the next level. Ford says it has one of the industry's best suites of technology features already with its SYNC entertainment controller, Sirius and Sirius Travel Link satellite services, and its Ford Works Solutions, which includes an in-truck computer to bow in the 2009 Ford F-150.

Also mentioned in the press release is HD Radio, which hasn't been offered in Ford vehicles to date.

Ford says it wants to work with "world-class technology service providers to ensure customers have seamless access to best-in-world data and information services - affordably." It also wants to keep all those SYNC converts in the fold and get them to spread the word to other users--particularly the 14-to-29-year-olds that will account for more than a quarter of all drivers in the next two years.
Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (4)
  1. smoke and mirrors.
    it's the MPG, stupid!
     
    Post Reply
    Vote
    Bad stuff?

  2. Ed, I'm sorry to be the one to say that not all buyers are willing to give up everything for MPG. And why should they have to? No where in this article does it say that these won't be available on the pending Fiesta. This is just extra creature comforts for all their line up. If I buy a car that's a good looking as the Fiesta, I want it to have some features that I want/need for my commute....
     
    Post Reply
    Vote
    Bad stuff?

  3. Wayne:
    I fully agree with your statement that "not ALL drivers are willing to give up everything for MPG", both literally and figuratively.
    Taken literally, nobody gives up EVE|RYTHING when one gets bettwer MPG. But that aside,
    There are tens of millions of AMericans that did not NEED that SUV or Truck, but could only WANTED it (I have NO idea WHY), and could AFFORD it because gas was $1 and $2 AND the3ir lease payments were low because those vehicles retained 60 and 70% of their value after 5 years (But only back then!).
    NOW these tens of millions have little choice but to scrap the Explorer or the F150 and get the execrable (yet 35 MPG) obsolete (they got the far better next gen in Europe) Focus, including Ford Engineers themselves that I know too well.
    There will always be the few drivers that will afford the low MPG automitive atrocities dinosaurs trucks and SUVs (or works of art, in the case of REAL CARS such as Bimmers, Porshces and Ferraris). Either because they are filthy rich, or because their commute is 3 miles a day (such as mine, which I can also easily walk) or both.
    But the sales figures, overall, which is what really matters, have already dramatically changed away from the dinos few need and to the high-mpg econocars many do need!
    The F150, no. 1 for 19 years, plummeted to 5th place (!!!!!), while the lowly Civic and Corolla and Camry and aqCCORD ALL outsold it by huge margins back in May 08.
    These are huge changes, and even the Detroit 2 (former 2/3 of the big 3) know it and are finally acting.
     
    Post Reply
    Vote
    Bad stuff?

  4. Again, they dont understand ! The market is asking for economical, reliable and affordable cars. Japanese and Korean are fullfiling the demand. When ford motor will have these cars, then they can talk about there gizmos !
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Advertisement
Take Us With You!
   
Related Used Listings
Browse used listings in your area
Advertisement

 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.