While Hyundai launches the new Genesis sport sedan this month, it’s already turning its attention to seven new vehicles it plans to introduce over the next 24 months.
The Genesis sedan is the first V-8-powered vehicle from the brand to be sold in the United States. As it arrives in U.S. showrooms this month, it offers a choice of V-6 or V-8 engines—the latter with 375 horsepower—along with a six-speed automatic transmission, a roomy interior, and a choice of upscale options like a Lexicon audio system, a navigation system, an in-car controller like the Audi MMI or BMW iDrive controllers, and abundant leather and aluminum trim.
Later this year, the Hyundai Genesis Coupe breaks cover, with a 300-horsepower V-6 engine but no V-8 option. Also on the docket: The new Hyundai Elantra Touring, which is based on the i30 hatchback already on sale in Europe.
Moving forward, Hyundai’s plans for a new range of cars are being dubbed internally as “24/7 2.0.” Earlier this decade, Hyundai brought out vehicles like the Tucson and Sonata under the first “24/7” plan, which stood for seven new vehicles in 24 months. The 2.0 version of the plan, set for the 2009-2011 model years, includes the Genesis Coupe, the Elantra Touring, and replacements for the Sonata sedan and Tucson small crossover.
Also a part of the plan are replacements for the Accent sedan and coupe. Those vehicles will share some design elements with last year’s Veloster concept shown above; the coupe, in fact, could adopt the Tiburon name that’s not being applied to the Genesis Coupe.
Also in the offing: a new crossover vehicle that could be a “bit of a surprise for the industry,” according to Hyundai product planning chief John Krafcik.