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Ford Delays 2009 Ford F-150, Green-Lights 2011 Euro Focus

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2009 Ford F-150

2009 Ford F-150

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Ford's plan to fast-track its new 2009 F-150 pickup truck has hit a big snag: $4-a-gallon-gas. As a result of booming gas prices, the company will delay the launch of the new truck by several months.

Ford said in a release today that it is taking "decisive action to respond to this accelerating shift in customer demand away from large trucks and SUVs to smaller cars and crossovers." In addition to cutting production of other large trucks, Ford will push back the launch of the new F-150 by two months, putting it in showrooms in late fall.

"Our plan all along has been to introduce the new F-150 after our dealers had a chance to sell down inventory of the existing model," Ford president Mark Fields said in a release, "and - with the current slowdown in the marketplace - we decided it was prudent to adjust the start of public sale for the new truck by about two months."

Ford needs the time to clear inventory of 2008 models, but the move will almost ensure that the company will turn a loss for the fourth consecutive year. The company will also idle truck plants in Kansas City and Dearborn, and cut a production shift at both plants, while it adds production for the Ford Escape, Edge, and Flex crossovers. A third shift will be added to the Focus plant as well, giving Ford more compacts to sell as its newly updated 2008 Focus stays an unexpected hit.

Ford also confirmed today that its European Ford Focus will replace the current car in late 2010, and will be built in North America. Four- and five-door versions of that new compact will be offered for sale in the U.S.
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Comments (9)
  1. I was stunned when i first saw these photos of the stylish european focus convertible. Good to see they are bringing these nice euro cars stateside.
    http://image.motortrend.com/f/car-news/europe-only-2008-ford-focus-cc-set-for-geneva-show-debut/8257494+cr1+re0+ar1/2008-ford-focus-cc-front.jpg
     
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  2. The news of the Euro 2011 Focus puts it back on my list of possible replacements for my 2000 Mystique, especially the 5 door! It will be interesting to compare it with the new Fiesta, side by side.
     
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  3. I just clicked on the link for the Euro Focus and all I have to say is wow! Just at first glance that's a sharp looking car.
     
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  4. North America? As in "not Mexico"?
    Hope so, otherwise gunna have to go with an American built Civic or Corolla.
    I want my money to stay with American workers in America.
     
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  5. If nothing else, Ford has made 2 good moves lately. Move one was saying that the Fiesta sedan will be joined by the hatchbacks for the US market, and now bringing the Euro Focus here to the US for the 2011 model year. Way to go FoMoCo.....
     
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  6. Something else that I thought Ford should have done, was to tweak the (now defunct) Escort wagon and create something that would be attractive to the youth of today.
    Maybe a re-imagining of the Pinto Sport Wagon from the 70s'. It probably could be done with the Escort or Fiesta platform.
    Anybody remember these ? :-)
    http://www.lovefords.org/78/pintobobcat/pwagon.htm
     
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  7. Even more ! Pinto Cruising Wagons !
    http://www3.sympatico.ca/guinnessd/pinto/79pinto/index.html
     
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  8. That's two years from now... How come GM and Ford are always late to the party? Do we pay their execs too little?
     
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  9. Ford is not realy behind the curve, just to ignorant to realize the American populace want the gorgous, stylish European lines. Two years for the Focus is too long. And when are going to get the Verve.
     
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