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2011 Ford Focus a Euro-American Adventure, Again

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Ford is laying out plans for the next version of its Focus compacts. And this time around, Ford says it's going to try once more to make the 2011 Ford Focus a global product.

Derrick Kuzak, Ford's product chief, said yesterday that the company is planning the new Focus in its European operations and hopes that 87 percent of the parts in the new vehicle will be common to its global parts bin. The new Focus range could appear in the 2010 or 2011 model years, more likely 2011 since Ford is launching its subcompact Fiesta in 2010.

The current U.S. Focus started life as a part of a global program when it bowed in 2000, but when Ford redesigned the European Focus mid-decade, the American car soldiered on in largely the same format. This year, Ford updated the U.S. Focus' s styling and interior.

The new Focus will ride on an updated version of the C1 platform that underpins the current European version of the Ford Focus. So now's the chance to start lobbying Ford to keep the hot Focuses in its American plans--cars like the Focus RS and this Coupe-Cabriolet version. Tell us in a comment below if Ford should build a wider range of Focus cars with the next generation--and tell us which version you'd buy.
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Comments (28)
  1. I'd consider buying a Focus wagon. Sure it would be be a boring car but I need to get from point A to point B (Frequently with 80 lbs of Lab in the back), not impress people. And with gas prices threatening to climb ever higher the mpg difference between a compact wagon and a small SUV are becoming that much more important.
     
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  2. You failed the mention the US Focus was updated in 2005 as well as 2008.

    Common platforms make sense as long as Ford can charge a high enough price in the US for a small car where people except lower prices than in Europe.
     
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  3. I'd consider a 5-door hatchback. I understand the difference in regulations, but, from a consumer's POV, for the Focus to qualify as a global car, it has to look the same throughout the world. It can't be like the Mondeo, which was watered down upon arriving to the States. Currently, I'm impressed with how little has changed in the Opels marketed as Saturns. At the current pace, the Corsa and Astra are more global than anything produced by Ford.
     
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  4. I'm a realtor, I carry stuff and I drive many miles. I'd love a sporty, flashy hatchback with good handling, good looks, and good gas mileage. I found the original Focus hatchback to be a real nice car except for its cheap plastic interior. But it has been boring of late. Make mine a silver SVT w/black interior, moonroof, Sync and navigation!
     
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  5. 2011? Funny how Ford is always running three or more years late on everything.

    It took Ford three years to get US Focus assembly quality up to even rentacar standards.

    The Five Hundred and especially the Freestar should have had the 3.5L motor the day they were introduced.

    Does Ford really intend to keep peddling the current Focus until 2010? My God, that thing's a heap of trash, the old SVT was very nice but was it 2005 that they went through and updated the interior design? The new design may have been cleaner, but the material quality was trash, and the current thing with its F250 side vents is just comical.
     
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  6. The person who designed the faux vents got a promotion! What is even better...the Focus still has a 4 speed and they dropped the semi decent engine for the really crappy 2.0!
    This is the 3rd set of sheet metal for the same car.....you can't keep dressing the lady with the mustache off in sexier clothes....people will catch on.
    Gen X & Y love hatchbacks.....diesel hatchback......I'd buy one today.
     
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  7. Learn from GM, let the Euro's design it and just adopt it, don't F with it. More Americans are seeing the value in these cars but Euro's have been doing for a long time and know what to do. I hope Ford US has very little input in the design or dynamics of the new focus, current US Focus explains why this is necessary!
    focus on what good at
    Vans, trucks, SUV's in US
    Small and mid cars size in Europe
    Rear Drive Australia
     
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  8. FINALLY! We are going to get a version of the Euro Focus. I'm a Ford guy, but I've been cursing Ford since they introduced the Euro Focus, and we get a warmed over POS....Guess better late than never huh????
     
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  9. I own a fully optioned 2005 Ford Focus ST (with the 2.3 liter "big" motor) and love it. The new 2008 3rd Generation Focus is selling briskly at a higher average transaction price than my 2nd Generation Focus. I would buy another Focus, but would prefer a four-door sedan or 3-door hatch with sporty torque and precision steering and handling. I don't require SVT level speed, but I like small Fords because they are driver's cars. I want to know where the front wheels are pointing. Keep the independent rear suspension. I'd like a hybrid or diesel option, but would probably go for an EcoBoost gasoline engine. Keep the reliability of late models. My 2005 is flawless at almost 60,000 miles, only real signs of wear are the worn radio buttons. Restore the telescoping steering wheel. My '05 has one, the new '08 doesn't and both angle and reach adjustments are necessary to fit everyone well.

    Little things I love: the in-door cup or can holders; the well sculpted door handle and well positioned window and mirrors switch gear; traction control; the complex trunk hinge that avoids the cheap gooseneck.

    Things I still want: option of a well finished trunk; better wind and road noise sound insulation (2008 is supposed to be markedly better); and stability control.
     
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  10. O.K. heres the deal. Currently driving a 2000 Merc Mystique so a 2010 Fiesta or 2011 Focus is definitely in the cards for my next purchase, make it a five door with a diesel and I'll sign the papers right now! The sporty stuff and cabriolets are very attractive but how about the C-Max and the wagon/estate! A lot of us don't care about flash, we just need an efficient and spacious people/cargo hauler that has attractive styling.
     
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  11. Mark Says:
    April 15th, 2008 at 1:34 pm

    You failed the mention the US Focus was updated in 2005 as well as 2008.

    You fail to understand that they merely facelifted the Focus in the USA, while over in Europe FOrd sells a BRAND NEW Focus that is also FAR SUPERIOR to the POS Old Focus they still sell here.

    That willprobably not hurt Ford's sales, since people desperately abandon large cars and all kinds of trucks and SUVS and FOcus sales are up this year, one of the few bright spots. Secretaries and old ladies on fixed income who cannot afford $4 gas, will have to buy whatever junk gets the necessary 35 MPG highway, even if it is the old Focus. And most of them really would not notice the improvements in the NEW FOcus.
     
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  12. I remember the first time I saw the current Focus - it immediately made me think of the Escorts from the 1980's and 1990's.

    Ford seems to routinely forget that the small cars they sell to younger folks today will be the cars they think about in five or 10 years when they are in the market for something more substantial. That impression goes a long way toward their decision as to whether to invest in a Ford product again in the future.

    Mostly Ford has been providing shoddy reliability and boring styling to those younger folks. They may as well just ask them to go out and buy a Honda next time.
     
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  13. I currently have an '02 ZX3 "Deluxe" with great tires/wheels and all the right options. I love the hatch! I want to replace it in 2010 -11 and want another hatch and a 2-door, thank you. I am so disappointed at Ford for ditching the ZX3 and the wagon. I don't want to drive a rental car which is what the '08 is. Gladly I do see a coupe but where's my hatch? Guess they are going on the cheap with the body structure (hatch creates a huge hole that has to be re-enforced)

    BRING ON THAT FIESTA! I WANT ONE!
     
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  14. Looking at what they did with the "updated" focus, ford could slap the name on a dunkin donuts box and it would sell.
     
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  15. Why such harsh words for Focus? Why do people forget the fact that the Toyota Corolla is largely unchanged since 1993? Yes, there were updates in 98 and 03, and most recently 08. But hey, that boring car still has a 4-sp auto and a dated platform. Is there any blog or forum that dare to talk about this fact? Or do they just use Ford to vent their frustration?
     
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  16. I would buy a wagon with a diesel enghine.
     
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  17. The Euro Focus' arrival in American shores certainly is good news. But I sure hope Ford North America does not water down its version. I understand that there are government-imposed regulations in effect, but let us just hope that the appearance and performance do not get messed up.
     
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  18. "mr"

    I have a 2004 ZTW, which has been great. I would like a new focus wagon. If it's sent across the pond, I will buy it.
     
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  19. "wagon !"

    I would buy this in a WAGON this month, especially looking at the Euro Ford Focus wagon-- reviews, specs and pictures.
     
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  20. "Jayhawker83"

    I would really like to see a sleek/sharp/sporty five-door hatch (fastback,not wagon. With a diesel engine that gets similar mileage to the VW diesels.
     
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  21. I've been angry ever since they gave Europe the Focus Cabriolet. I would buy one now! I've had a Focus for years and always loved the handling but I want a convertible and a more powerful engine. Come on Ford, give us some top down fun.
     
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  22. I'd definitely go with the soft top since I'm a car guy. I happen to own a zx4-st and how I love this car! Theese cars were so performance side oriented that I hated when the euro and american models went different ways. But hey guys at Ford, don't dissapoint us and Please return to us owr beloved hatch, if you could resolve to build the cabrio at a reasonable price, it would be the #1 hit to Ford. Think about it.
     
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  23. It's about time that the focus was acually updated. The hatchback NEEDS to be produced and the 5-cylinder turbo ST and RS modles need to be offered as well. The only real way to attract the attention of other buyers than the old ladies and rental companies is to offer modles that actually appeal to the younger croud looking for a blend of performance and economy, or all out performance in a compact car. Ex. the svt, great idea, dumb not to offer a new version with the joke of a redesign, sence they stopped making there own, better, engine, the duritec should have been tuned a little at least, (160hp maby?). Turbo hatch with A MANUAL transmission and i will be reserving on as soon as it is offered.
     
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  24. I would walk up and buy a wagon on the day its released. I had a '89 escort wagon with 230K on it that I just got rid of, have an '06 Focus wagon SES and LOVE/ed both of them. You cant beat its value, MPG, and cargo space. With all the trekin' I do across the country fishing, these cars get me and all my stuff there. Please, please bring it back. With kids on the way, I would love another one!
     
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  25. Ihave a 2003 Focus zx5 that has been a very reliable and economical vehicle. A Focus hatchback with a diesel would be in my driveway tomorrow if Ford would finally figure out that Americans want and would buy a reliable diesel.
     
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  26. Any chance of getting a six speed manual trans in the euro 2011 model that will sell in the US?
     
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  27. Make a true hatch, with two doors. And turbo and 6spd manual. I have an '04 SVT Focus and its the best thing ever, should've kept up with europe
     
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  28. Finally Forg gets it. With Euro Fiesta and Euro Focus Ford will do very well. Fieast lauch into US and Canada has been a total failure. They've been dragging their "trunk" and missed huge sales had they done it when it was done in Europe. Still you can't buy them in May 2010. I am waiting for Focus and will replace my Saab with it. It is that good in Europe. Hopefully the morons running US operation will stay away from this design and not "Americize" it. They did that with few good Euro cars they brought over. Remeber Ford Mistique, yes Ford Mistake and its sister car, forgot the name but was based on Mondeo which still sells well in Europe.
    Yes the 'Old" continent can still teach you Amerikanskis. You'll never come close to us or surpass us.Capicce?
     
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