Advertisement
Find a Car
Go!

GM Working a Little Magic for Magic




General Motors is pulling off a little magic for Magic. Earvin “Magic” Johnson, that is, the Michigan-born basketball legend.

As The Car Connection reported last November, the automaker has launched “Project Driveway,” a pilot program designed to put prototype Chevrolet Equinox Fuel Cell Vehicles into the hands of consumers in Los Angeles, Washington, D.C. and New York.

The program is designed to get some real-world data on the performance of the hydrogen-powered vehicles – as well as to garner some publicity, since many of the motorists who’ll have the Equinox FCVs – for three months at a time – will be policy makers and celebrities.

Like Magic Johnson, who was one of thousands who requested a chance to participate in Project Driveway. There was just one hitch, at 6’9” tall, the former NBA point guard was just a bit too big to fit into the Equinox. But taking Magic’s record as inspiration, the folks at GM decided to go for a lay-up and scored. A specially-modified version of the fuel cell vehicle has been crafted and will soon be parked in Johnson’s driveway.

Magic is a green machine enthusiast. He's shown here during a previous auto show appearance, where he helped Ford hype its new HEV, the Escape Hybrid SUV.
Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comment (1)
  1. Good for Magic!
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Take Us With You!
   
Related Used Listings
Browse used listings in your area
Advertisement

 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.
Advertisement