GM Working a Little Magic for Magic

April 7, 2008

General Motors is pulling off a little magic for Magic. Earvin “Magic” Johnson, that is, the Michigan-born basketball legend.

As The Car Connection reported last November, the automaker has launched “Project Driveway,” a pilot program designed to put prototype Chevrolet Equinox Fuel Cell Vehicles into the hands of consumers in Los Angeles, Washington, D.C. and New York.

The program is designed to get some real-world data on the performance of the hydrogen-powered vehicles – as well as to garner some publicity, since many of the motorists who’ll have the Equinox FCVs – for three months at a time – will be policy makers and celebrities.

Like Magic Johnson, who was one of thousands who requested a chance to participate in Project Driveway. There was just one hitch, at 6’9” tall, the former NBA point guard was just a bit too big to fit into the Equinox. But taking Magic’s record as inspiration, the folks at GM decided to go for a lay-up and scored. A specially-modified version of the fuel cell vehicle has been crafted and will soon be parked in Johnson’s driveway.

Magic is a green machine enthusiast. He's shown here during a previous auto show appearance, where he helped Ford hype its new HEV, the Escape Hybrid SUV.

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