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Volvo Teams with Pet-Safety Site

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Volvo has teamed up with pet-friendly Web site BarkBuckleUP to promote in-car pet safety.

Christina Selter, the founder of BarkBuckleUP, and Volvo hit the recent New York auto show armed with facts about the dangers of driving with unsecured pets. Most people buckle up in order to save lives, Selter says, but not much thought is given to traveling pets.

"In fact, less then 2 percent of American pet parents actually utilize a pet restraint system. After an accident, first responders often have little time to access injured occupants and pets pose a unique set of problems we never thought about," Selter said in a release.

BarkBuckleUP says the possible injury to the pet is just the most obvious pet safety issue. Pets, like people, become projectiles in an accident; a larger dog in the car with you can transform into about 3,000 pounds of deadly force, enough to kill it and a human passenger. Pets in cars also can be a danger for rescue personnel who may fear the pet will attack, especially if it's injured. Unrestrained pets also could run into the road, causing even more problems, and involving even more people.

Daniel Johnston, Product Communications, Volvo Cars of North America stated that Volvo believes the BarkBuckleUP campaign will help educate consumers on how pets can cause accidents, cause more harm in accidents, and how it is inherently safer for them to be buckled up.
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Comments (2)
  1. It's good to see corporate america is recognizing the safety of our pets! I get a newsletter from a pet-friendly travel site called BringYourPet.com that touches on pet safety. I mainly use them to find pet friendly hotels when I'm traveling. You can check them out at http://www.bringyourpet.com.
     
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  2. If anyone working for Volvo (or any other car maker that is truly concerned with the safety of their customers) reads this, now is the time to do something to prevent people from drowning do to vehicle immersion. in the USA, more than 300 people die a year trapped in their cars under water. The fix could be as simple as a few grams of extra metal added to automotive seatbelt latchplates. The added metal would be shaped into a small bump on the leading edge of a latchplate instantly enabling its use as a glass breaking tool. It works very well and would cost peanuts. Google Escape Tip to learn more.
     
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