Automobile Helps Build a Lambo

March 31, 2008

Auto journalists like to throw stones at automakers for the build quality of their cars. But what if the car writers had to take their spot on the assembly line and help shepherd a new vehicle from start to finish, and pass the quality muster?

That's what Automobile magazine editor Jason Cammisa was charged with, when the magazine wheedled its way into the Lamborghini assembly line in Sant'Agata, Italy, and installed him on the production line. Lucky Cammisa, the magazine's West Coast editor, got to be a part of the assembly process for the first Lamborghini LP560-4 to come off the line.

Cammisa followed the LP560-4 through the 20 assembly stations at the factory -- "where German efficiency meets Italian style," the magazine says. (Lamborghini's a subsidiary of Audi these days.) He also bore witness to the changes in the factory that are supposed to make the cars faster, lighter and more environmentally friendly, but we suspect he was mostly interested in playing with all the tools.

Cammisa says his "Build-A-Bull" car left the factory with the stamp of approval from his new co-workers. The online version of the article includes a quartet of videos showing Cammisa on the line -- which you can see here, here, here and here.

Our advice? Take the gig full-time -- it has to pay better, right?

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