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Scion: Forget the Cars, Make Your Own Crest

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Toyota has taken the next step in generating more hype for their hip and boxy cars at Scion. Scion owners (or, well, anyone) can now create their very own logo crest that matches their personality, hobbies, and beliefs at Scionspeak.com.

Click over to the Web site and what's surprising is what you don't see: cars. Instead, you can browse through the galleries of crests created by designers and other users, watch videos on the Scion Speak campaign, or jump right in to make your own (ours is right here; unofficially it's the "Ryan Sea Crest" because of the goblin perched on top).

The videos spell out the creative process of Scion Speak. One video showcases the designer of Scion Speak, budding celebugeek Tristan Eaton, who talks about why Scion Speak exists and how Scion owners appear to be a part of their own little clique. There's also an official trailer on the site, which combines catchy beats with the images of multiple crests to really draw you into making your own.

Once you venture into making a crest, the combinations are (almost) endless. The creators of Scion Speak were able to capture the hobbies, beliefs, and personalities of so many different people in the options they provide. They give the chance for you to really bring yourself out in this. There are something like 20 different crest shapes, and over a hundred different images to place in your crest. These images range from saws (for those horror fanatics), to aliens, to smiley faces (and sad ones too for the Cymbalta crowd), flowers, and even an anarchy symbol (for the rebel in all of us). After adding your right and left elements, which range from wrenches to USB cables to fishnetted legs, you can customize your colors, and then save your logo for your personal use--to print, to make into a decal, or just to treasure for generations and leave future historians clueless as to what your family needed a logo for in the first place.

Scion owners have the option to download and print their logo out as a window decal, or even take their logo to a shop to have it airbrushed on their car.

Scion hopes this site will do more to bind Scion owners together, (and hopefully not touch off a gang war, we think).
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Comments (5)
  1. I doubt this silliness will shore up Scion's sagging sales and failed strategy (many more adults and boomers buy their underpriced junk than the intended underage teens and college students (with the intent to hook them to gradually more expensive Toyotas and Lexuses)
     
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  2. If only older adults are buying the "underpriced junk", then why does Scion have the lowest average age of any brand on the market today? Just because you don't get it doesn't mean the rest of the world should stay ignorant to trends as well. Btw, the sales are lagging because Toyota decided to go too mainstream with the 2nd gen. instead of continuing to push the creative envelope. Hopefully the 3rd gen. will get back to what made them successful to begin with. I think this is a step back in the right direction.
     
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  3. You have not looked at scion sales lately. They have TANKED. Analyze THAT. And all other toyotas of the same size and HP have NOT.
     
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  4. I work for a dealer that sells a large variety of vehicles, but the ones that sell the most ARE Scions. They sell like hot cakes. The cars concept was aimed at affordability not age! Toyota wanted a sporty car that can be affordable in our tanking economy! We sell so many Scions that we are rebuilding our entire Scion section for 15mil.

    Just a REALITY CHECK for all you "know it alls" that always say bad things about Scions and their owners.

    PS- I also own a Scion.
     
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  5. Good article. Logo creators are helpful for those who want to create logos.
     
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