The new Scion will be called the Hako (which might mean box, but pardon us for not reading and writing kanji). In a press release, Toyota's newest brand says that the "sporty interpretation of the box concept" was penned by its Tokyo design division.
The new coupe concept comes as Scion is looking to boost flat sales. The latest generation of Scion xB and Scion xD models isn't sparking the same interest as the initial wunderboxes, so the Hako--which will likely foretell the replacement for the tC coupe--could be an important launch for the brand.
While we're still on the ground at the Geneva motor show, it wouldn't hurt to take a look ahead to the New York show, where we'll see a Kia concept, the new Nissan Maxima and Infiniti FX, a concept or two from General Motors, and more. Scion's Hako takes to the stage Wednesday, March 19 at 3:15 p.m.--see you there, and if not, you can stream the press conference at the Scion Web site.