Advertisement
Find a Car
Go!

Will Bentley Go Green?


Article Image


It takes plenty of green to buy a car like the Bentley Arnage. But is the British luxury maker about to go green in an environmentally-friendly way? That’s one of the big questions being asked as the automotive world gathers for the 2008 Geneva Motor Show.

Bentley is planning to gather a select group of media – including TheCarConnection.com, for an opening-day session. What’s on tap, the automaker isn’t saying, an official suggesting only that CEO Franz-Josef Paefgen has some “significant” news.

But the executive may have provided some insight of his own, two months ago, when he told the Bloomberg News Service that there would be a major, environmentally-oriented announcement to be made in Geneva. Christophe Georges, Bentley’s top U.S. executive, dropped a similar hint during an interview with TheCarConnection.com.

So, what could be in store? There’s no question that Bentley has plenty of opportunity to improve what environmentalists like to call its “carbon footprint.” In sharp contrast to its British rival, Aston Martin, Bentley has taken a relatively traditional approach to luxury car design, with big, heavy bodies powered by massive, gas-guzzling engines. It wouldn’t take much to speculate that if, indeed, the automaker plans to go green, it will begin adopting lighter weight designs using newer and more efficient powertrain technology.

Could the latter include diesels? It wouldn’t be entirely out of the realm, considering Audi’s success, both on the track and on the street, with “oil burner” engines. Since both marques are a part of the greater Volkswagen AG family, they could share diesel know-how.

Whatever its strategy, Bentley will need to move fast. Even though the number of potential ultra-luxury buyers is soaring, worldwide, manufacturers are facing a mix of social and legal pressure – including new CO2 rules in Europe and toughened U.S. mileage standards. So to keep the green flowing, Bentley and its high-line competitors clearly have to get greener fast.

Bentley, Rolls-Royce Both Expanding. The reason? Sales are good. by Richard Yarrow (10/24/2007)
Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comment (1)
  1. I don't know, a Green Bentley? Part of the romance of such a car is that it is outrageously out of step with the vehicles of the common man, excessively too large, way too fast, achingly beautiful and proud of it.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Try My Showroom
Save cars, write notes, and comparison shop with hi-res photos.
Add your first car
Advertisement
Take Us With You!
   
Related Used Listings
Browse used listings in your area
Advertisement

 
© 2014 The Car Connection. All Rights Reserved. The Car Connection is published by High Gear Media. Stock photography by izmo, Inc. Send us feedback.