For Jim Farley, a new arrival at Ford and late of Toyota’s Scion brand, the new Verve subcompacts offer a second chance to launch a new small car into an American market that’s clearly migrating to more fuel-efficient, more compact vehicles.
“The small-car market could be bigger than trucks” in North America soon, Farley said, which is why so much effort is being put into the Verve subcompacts.
Ford introduced a sedan concept of the Verve at the 2008 Detroit auto show
today, and Farley confirmed the Verve is headed for production as a 2010 model. The 2010 Verve
, Farley says, will be a new addition to Ford’s collection of hallmark nameplates.
“It is our future,” Farley said.
Ford still hasn’t decided which body styles will be offered when the Verve enters production. Along with the four-door concept, Ford also showed the three-door Verve that had been introduced at the 2007 Frankfurt auto show. When it comes to the U.S., the conventional wisdom about hatchbacks selling poorly is being re-examined.
“Tastes about body styles are changing,” Farley said.