HUMMER Wedding Unites Couple, Marketing

June 18, 2007

The trend of underwritten weddings—think Star Jones’ shameless sponsor-shopping—is taking on a distinct odor of gasoline this weekend, when a Nevada couple is united in holy matrimony in the beds of HUMMER trucks, hopefully with hundreds of press in attendance.

A skimpy press release this morning says the couple, Sonya Jefferson and Steve Spencer, will get hitched this weekend within inches of the ball hitch of HUMMER trucks, while standing in their trucks, with TEAM HUMMER captain Rod Hall officiating. After the service and the 3-D HUMMER cake, the couple will go off-roading in wedding attire (something sleeveless for the groom, maybe?).

HUMMER points out the Washington state couple are big HUMMER fans and that they will actually get legally married the day prior, since to our knowledge Rod Hall is not an ordained minister, unless the sisters of Our Holy Mother of Baja are handing out collars this week.

The HUMMER wedding is this Friday at 10 a.m. Our question: with HUMMERs playing so prominent a role in the ceremony, what’s left for the wedding night?

What’s new with the H2 these days? Glad you asked.

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