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Mad Hatters Take Chrysler Sebring to the Derby

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It’s almost the first Saturday in May—and with the approaching Kentucky Derby, Chrysler’s come up with another contest that glibly plugs its latest new products.

For the new Sebring convertible, Chrysler’s come up with the “Hats Off to the Derby contest,” in which three finalists have designed original hats to wear in the new Sebring Convertible on the way to the Derby. The catch? The hats had to incorporate a piece of the convertible’s soft-top fabric in their design.

Chrysler says its three finalists will be judged on Derby weekend, with the winner getting a new 2008 Sebring Convertible. The finalists are:

• Nina Rosenberg, of Prospect, Ky., with a hat body fashioned of convertible fabric;
• Tanya Law, of Charleston, W.Va., whose hat weaves black striping and top trim into white straw;
• And Cynthia Lundeen, of Cleveland Heights, Ohio, who emblazoned her hat design with a convertible fabric “S.”

The grand prize winner gets their Sebring on May 4; the Derby runs on the following day.

2008 Chrysler Sebring Convertible—

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