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Jaguar Still In Play – Along With Land Rover

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Ford Motor Co. CEO Alan Mulally reaffirmed his support of the Jaguar brand at the New York Auto Show. But a senior Ford executive tells TheCarConnection.com that the CEO, who came to Ford from Boeing a little over six months ago, has little interest or affection for Jaguar and Land Rover. The likelihood, said the executive, is a sale of the brands as a unit.

Separately, an advisor to private equity firms who have been circling auto supplier companies, as well as Chrysler Group, says that at least two private equity groups have asked him about Ford’s British brands. Wall Street has pegged the value of Jaguar and Land Rover at about $3 billion at the most. That’s because the acquirer would likely be taking on the companies’ British manufacturing plants, though any deal to acquire the brands may include Ford paying some of the expense of buying out U.K. workers.

“There’s interest for sure,” said the financial advisor.

One former high-ranking Ford executive TheCarConnection.com caught up with on the NYIAS floor, said, “I would buy them for a low enough price, and I just may look to put together a group.”—Jim Burt

Mulally: Turnaround, Jaguar on Track—TheCarConnection.com
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Comments (7)
  1. I believe that Ford should keep what they have left in the U.K., Aston was a waste of money, Mulally will do anything to make himself look good. That's how Ford got into the situation they are in now. After forty-two years with the company, what do I know? I was fool enough to keep my stock!!!!!!!
     
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  2. Ford is so behind Jaguar's new direction that they didn't even bother to bring the CX-F to the biggest show in Jag's biggest marketplace.

    What gives?
     
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  3. So what does the buyer get? The XJ is a Jag only platform, all else is Ford. Rover uses Ford chassis for everything now (sharing with Volvo). Motors, electrics and controlsis Ford. The name and minor style studios?

    Ford will at least get out the Jaguar money drain finally.
     
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  4. Jaguar has a long and distinguished heritage. Ford straightened out QC for Jag's suppliers and are putting one of the most reliable cars on the road. Jaguar dealers are rated at the top for customer satisfaction. The previously owned Jaguar 'Certified" program has been rated #1 for seven consecutive years. Car critics may complain about old styling, but people still love to look at them. I often receive comments from people on the streets about how they love the look of Jaguars. It is one of the few cars that does not look like a gumball. Tell Ford that all they have to do is spend some money on good TV and radio ads, increase the performance levels of all models, including the X. Follow marketing and development models like BMW. It is really not that difficult to get market share when you have a great product and fantastic service support- Hello!
     
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  5. ford should sell all it uk factory so they can have a better futre
     
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  6. I think we are all missing the point with JAG/LR. Yes, they are not currently helping Ford's bottom line, but that is an issue with how Ford is not fully leveraging the PAG. Ford should keep them and finally integrate the product plans with Ford, but NOT from the bottom up, but from the top down (PAG down tot Ford). The PAG should be the lead for all platform development/technology development for Ford/Lincoln. To preserve the exclusivity of Volvo/Jaguar/Land Rover, the platforms should remain exclusive to the PAG. Then, once retired, have the "old" platforms serve as the underpinnings of Fords and Lincolns while the PAG moves on to new modern ones. This would give platforms the ability to pay for themselves not only in volume, but in time as well (10 plus years in total!). Though not as flexible as global platforms, it does however maintain exclusiveness, longer depreciation cycles, and consistent trickle down of technology.
     
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  7. I have to disagree with the viewpoint of Frank with the trickle down effect from PAG to Ford. Problem is Ford is the parent company not PAG. Should there be any more financial problems with this program were do you cut? You can't cut from the top with all your investments and technology that is supposed to serve you. So you goto the bottom were you left the Ford products and thats just suicide. I can understand if you would have said draw a parrellel line with Ford products so both PAG and Ford benefit at the same time and in the event of future liquidation they can successfully part with their foreign companies.

    Personally I see a few logical approaches. Run PAG exclusively on their own resources (finances, marketing, engineering, and management as it always was in the past). This way if they sink they dont take Ford down with them and they can benefit from sharing different mindsets vs streamlined from Ford's management itself. Next if you want to save Ford you need to commit to every line of vehicle for a flexible environment. Ford gambled and lost showing no versatility in a market desperately needing more fuel efficient vehicles. They also screwed up with brand loyalty changing the names of their best selling brand names. What kind of a fool decided to rename every new Ford vehicle beginning with the letter "F", Mercury's with the letter "M", and Lincolns with more of a European type acronyms??? Reminds me of the same kid who had to put an "R" on his right shoe and an "L" on his left. Don't get me wrong it works great but by the time you are running a corporation its a bit old. So stop changing the names on cars. Another thing, to avoid cookie cutting cars make each serve a purpose as they once had. For instance, Ford the economy car any man can afford should be competing with Hyundai, Toyota, Honda, and the likes. Mercury should be their sporty car division much like Pontiac is supposed to be for GM. Lincoln should be the best American luxury car we have to offer. Volvo should be the safest conservative looking to their style car there is. Mazda can offer a different style on par with Ford and or Mercury. Land Rover the most luxurious rugged SUV, CUV vehicles around. Jaguar a timeless luxury sport design that constantly improves upon itself. Well thats enough for now. Thanks and God Bless yah Ford.
     
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