Flex: Ford Banks on Not-Minivans

March 22, 2007

Ford is crossover heavy, what with the Escape, Edge and Freestyle. But it’s not minivan-heavy, and that’s something the Blue Oval hopes to correct later this year with the Flex, a crossover built to function like a minivan while avoiding the whole “Freestar” word entirely. The Flex, reports this morning indicate, will have its world introduction at the New York Auto Show and will go into production later in the year. Ford is banking on 100,000 copies a year of the new vehicle, which is loosely based on the Fairlane concept and which may sport French-style doors on the side, instead of conventional minivan sliding doors. A Lincoln version is in the works, too, but will likely wait until next year’s auto show circuit to show its face.

Ford To Debut Flex Crossover, Aiming To Redefine Minivan—The Wall Street Journal

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