Dirty Jobs Star Shilling for Ford

March 1, 2007
Ford’s counting on its Super Duty trucks to help turn its business around. So, the next time you see a Ford truck ad, you might imagine a ton of cow feces needing removal. That’s because manly Mike Rowe, star of Discovery Channel’s Dirty Jobs, is Ford’s new spokesman.

Rowe’s show revels in filth. Not the kind of filth you see regularly on late-night Cinemax or on Katie Couric’s version of the news, but the cave-cleaning, roadkill-removing kind. Over the course of 150 jobs and three years, Rowe has put his hands into the kind of stuff that gives us nightmares still — but apparently thrills audiences, making it one of Disco’s top-rated shows.

“I’ve wrenched my back hauling garbage, smashed my finger with a hammer, smashed my toe with a sledgehammer, cut my arm open on a rusty nail, burned my eyelashes off in a blacksmith's furnace, and became dehydrated twice,” Rowe says. “I appreciate the importance of tough in people, tools and trucks.”

Sounds like our kind of fun. Rowe’s ads will start to show up on TV and in print this month. Until you catch one, you can watch Ford’s new spokesman performing the delicate art of chick sexing (it’s not what you think):

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