It’s music festival season in Europe, with big events on seemingly every weekend. The bizarrely named Fruitstock took place earlier in the month in London, sponsored by smoothie maker Innocent, and Honda was there with a Civic Hybrid painted as a cow promote the green benefits of the eco-friendly saloon.
The car, nicknamed Clover, helped explain how hybrid technology works in very basic terms. Research conducted by Honda earlier this year, suggested three out of four people don’t know how a hybrid car works, while 50 percent had never even heard of the term.
Proving the old media adage that you don’t have to say it for it to appear in a press release, John Kingston, Honda’s U.K. environment manager, is alleged to have said: “When I first herd the idea in the office, I thought, “what a load of bull,” and told the person who suggested it to “pull the udder one.” But on reflection, it was probably the best moos I’d heard all day. Besides, no-one came up with a heifer idea.” Clearly it’s silly season as well as music festival season.—Richard Yarrow