Ford Gets Flaky with Fusion

July 30, 2006

Snap, crackle, CRUNCH! If your breakfast cereal makes the last noise accompanied by the sound of teeth cracking, you can thank Ford Motor Company for hours of interesting dental work. The company, trying to keep a leg up on the market with the Fusion four-door, is stuffing 600,000 cereal boxes with toy Fusions, one of which will win its finder a new, real, life-sized and distinctly inedible Fusion. The cereals are Kellogg products, and will all be sold through Target stores — Froot Loops, Apple Jacks, Frosted Flakes, and Cocoa Krispies. One red Fusion in one box at one Target store will hold the winning car, the AP reports, adding that Ford’s Fusion sales have totaled more than 71,000 units since the beginning of the year.

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