Less Skin at SEMA

October 24, 2005

It might run counter to the crowd’s baser desires, but the annual SEMA show taking place next week will be a tamer place, thanks to new guidelines distributed to companies hawking their wares at the annual aftermarket extravaganza, hosted at the Las Vegas Convention Center from Nov. 1-4. A swift PR type alerted us to the registration portion of the Web site for vendors, which stipulates the thongless, bikini-less attire demanded by organizers for the 2005 event:

In the interest of maintaining a professional atmosphere, attendees must wear appropriate apparel at all times. Business or semi-business attire is suggested. Items such as flip-flops, tank tops, cut-offs, bathing suits, thongs, lingerie, excessively short skirts, transparent apparel or workout clothing, are prohibited. Logos and sayings on apparel must be in good taste. Show management reserves the right to make determinations on appropriate apparel.

As our source sagely observed, “I don't know what the tire and wheel manufacturers are going to do to draw folks into their booths.”

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