The Geneva show hails the beginning of auto show season in Europe. As the second big international auto show, after Detroit, the Geneva show is traditionally the kick-off of the spring selling season on the Continent, as well as a way for the world's automotive braintrust to gather over new concepts and production vehicles and gauge the state of the union.
The big thing about Geneva is that Switzerland has no native car industry, so the lakeside city is neutral territory for the world's automakers. In Detroit, Frankfurt, Paris and Tokyo, the big guns of the national industry hog the limelight, but in Geneva nobody has home field advantage - so the field is level for everyone.
Even so, some big auto brands found in the U.S. will be staging introductions at this year's Geneva show, the 78th, which opens to the press on March 4th and to the public, from March 6 to March 16. The Swiss show is shaping up with world introductions of the new Volvo XC60, Infiniti FX, and Ford's new global small car, the Fiesta.
TheCarConnection.com will be at the Palexpo to report live from the show floor. In the meantime, here's a preview of what's coming to the show itself--bookmark this page, subscribe to TheCarConnection.com's RSS feeds, and check back here often as we update you with the latest information on Geneva's debuts.
2010 Ford FiestaEnlarge Photo
Grille of your dreams?
2009 Mercedes-Benz SL63 Preview by Richard Yarrow (2/8/2008)
The SL goes the 'Vette way with big, big displacement.
2009 Audi A4 Avant Preview by Marty Padgett (2/19/2008)
Sweeping changes come to Audi’s compact wagon--and that’s just the roofline.
2011 Ford Fiesta Preview by TCC Team and Marty Padgett (3/4/2008)
A global compact-car party gets ready to make a stop in the States, for once.
2009 Rolls-Royce Phantom Coupe Preview by Richard Yarrow (2/18/2008)
Geneva brings with it Rolls' new two-door.
2009 MINI Cooper John Cooper Works Preview by Marty Padgett (2/25/2008)
MINI brings its performance brand in-house, and ushers in a new era of teensy hotness.
2009 Volvo XC60 Preview by Richard Yarrow and TCC Team (3/4/2008)
The safest Volvo ever--and the most beautiful, too?
2008 Lamborghini Gallardo LP560-4 Preview by Marty Padgett (3/3/2008)
Geneva's crowds get the high-powered Lambo treatment.
2009 Infiniti FX50 Preview by Bengt Halvorson (3/4/2008)
The Bionic Cheetah gets a new look, and a louder purr.
2009 Bugatti Veyron Fbr Preview by TCC Team (3/4/2008)
For those who think two are too many.
2009 Jaguar XKR-S Preview by TCC Team (3/5/2008)
For European Eyes Only: Fastest Jag since XJ220 supercar
2009 Mercedes-Benz SL63 AMG
2009 Mercedes-Benz SL63 AMGEnlarge Photo
2009 Audi R8 Le Mans Concept Preview by TCC Team (3/4/2008)
Clean and mean, this diesel sports car rewrites the book.
2008 Morgan LIFECar Concept by Bengt Halvorson (2/28/2008)
This concept's styling is a classy nod to the past, yet it points to a hydrogen future.
2008 Rinspeed sQuba Concept by Marty Padgett (12/17/2007)
Another deep dive into unreality, Swiss-style.
2008 BMW X5 EfficientDynamics Concept by Bengt Halvorson (2/22/2008)
The concept of a 36-mpg X5 is something to get excited about.
2008 Hyundai HE-5 Concept by Richard Yarrow (2/11/2008)
Hyundai breeds a new Geneva concept with families in mind.