2009 Ford Verve
Ford's late start
Ford has gotten a late start in wooing this
potentially huge audience. Honda, Nissan and
While this new generation of customers may expect more than their parents, it’s as important as ever to woo them over, since someone buying an entry-level model, like Verve, will eventually move up into more expensive cars, trucks and crossovers.
“Millennials will be the defining group of customers in the future, driving all types of consumer trends,” stressed Farley.
By Ford’s estimates, about 11,000 Millennials come
of driving age, in the
It’s all the more important to score with an entry
into this rapidly expanding product segment. Small vehicles, in general, are
expected to account for nearly half the global market, with demand soaring in
the so-called “B-car” segment. Even in the
Developing a product for this segment has
traditionally been a challenge, and was often a money-loser in the
“These concepts demonstrate how leveraging our global strengths can yield attractive benefits for our customers in markets around the world,” he explains.
Verve will be the first new world car, but quickly followed by a replacement for the larger Focus. By 2012, says Ford CEO Alan Mulally, virtually all Ford products will be developed on a global basis, but for those, like the F-Series pickups, for which demand is localized to specific markets.
2008 Detroit Auto Show Coverage by TCC Team (1/6/2008) Ford F-150, Hyundai Genesis and Corvette ZR1.