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Like
most Western automakers,
Ford Motor Co. has largely written off the Japanese
market, where domestic-oriented consumers – and strict import laws – have
largely limited the market potential for automotive imports.
That said, Ford hasn’t given up
entirely, as it demonstrated at this year’s Tokyo Motor Show, rolling out a pair
of products designed for the Japanese market. The Mustang GT California Special
is little more than a tweaked update to Ford’s popular pony car. The V-8 version
goes on sales later this week, in a “very limited edition,” said Randy Krieger,
president of Ford of Japan. A close look reveals modest revisions to the
standard Mustang GT’s front and rear fascia.
The Escape Adventure, meanwhile,
is a prototype suggesting that more significant changes are coming for the
Escape crossover vehicle, which is already one of Ford’s most popular products
in the Japanese market.
The show car has “more strength
and more presence” than the current Escape, declared Krieger, during a Ford
preview. In practical terms, that means the same sort of three-bar grille
showing up on other Ford products, as well as a silver accented lower
grille.
Think of the Adventure edition as
a “hint of what we could do to Escape when we launch (a new version) in 2008,”
said Krieger.
Related
Articles
2007 Tokyo Motor Show Coverage by TCC Team (10/14/2007)
Ready
for wild and weird?
Parry-Jones Out at Ford by Joseph Szczesny
(10/18/2007)
Exec changes continue; Mulally impatient?
Ford Picks Up Toyota’s Farley by Joseph Szczesny
(10/11/2007)
Key exec latest to bounce fromToyota.
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Have an opinion?Join the conversation!