2007 Buick Riviera Concept Page 2

April 19, 2007

2007 Buick Riviera Concept (China)

In describing the new show car, Shyr noted “We have put some Chinese cues into it,” though he also insisted the car “is not East. It is not West. It’s Buick.” But increasingly, Buick very well is becoming Chinese. Last year, for the first time, the brand sold more cars in the fast-emerging Asian market than it did in the States, and that trend is only likely to continue without a sudden change in fortune. In fact, many analysts have been pressing GM to simplify its brand structure by eliminating Buick from the U.S. lineup, something CEO Rick Wagoner and product chief Bob Lutz have refused to do. 

But as GM shifts to a more global product development system, it is letting its various, regional design and engineering centers focus on what they do best, and for PATAC, that means Buick, the number one brand in China. The Shanghai operation played a “significant” role in the development of the reborn Park Avenue, which is just going on sale across the Asian nation, said PATAC president Raymond Bierzynski, and it will likely expand its role, he suggested, on other, upcoming Buick products. 

There are no plans to put the Riviera concept into production – at least for now – emphasized Shyr. But he quickly added that “Some design elements will find their way into (future) products.”

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