2007 Buick Riviera Concept (China)
In describing the new show car, Shyr noted “We have put some Chinese cues into it,” though he also insisted the car “is not East. It is not West. It’s Buick.” But increasingly, Buick very well is becoming Chinese. Last year, for the first time, the brand sold more cars in the fast-emerging Asian market than it did in the States, and that trend is only likely to continue without a sudden change in fortune. In fact, many analysts have been pressing GM to simplify its brand structure by eliminating Buick from the U.S. lineup, something CEO Rick Wagoner and product chief Bob Lutz have refused to do.
But as GM shifts to a more global product development system, it is letting its various, regional design and engineering centers focus on what they do best, and for PATAC, that means Buick, the number one brand in
There are no plans to put the
Mazda2 Heading to China by Marty Padgett
Automaker will build 2 in China, for China.
China’s Boom Squeezes Automakers by TCC Team (4/17/2007)
Buick among success stories at Shanghai show.
Buick Adding Hybrid – In China by TCC Team (4/17/2007)
New LaCrosse greens up brand image.
Cargirl: Can Buick Be Saved? by Kate McLeod
Can it be saved, or is this a sentence to a slow death?