Good News: Auto Affordability Improves, Could Lead To Stronger...

2012 Hyundai Azera Priced From $32,000

2013 Hyundai Genesis Coupe Priced From $25,325
Polls Headed South, Mitt Romney Hits The Road To Win Michigan

Valentine's Day: 5 Cars That Say 'I Love You Not'

2012 Honda CR-Z, Valentine's Day, 2013 Audi RS5: Today's Car News
2012 Tata Nano Valentines Edition Shows India The Love

Valentine's Day: 5 Cars That Say 'I Love You'

How Much Will The Feds Lose On Auto Loans? Not As Much As Feared

Ford Fiesta Headed to U.S.

Richard Yarrow

Editor BIO

Richard Yarrow After more than seven years on staff at Auto Express, Britain's top selling weekly car magazine, Richard left in fall 2005 to spend... More

LATEST ARTICLE
2008 Hyundai HE-5 Concept
Hyundai will launch a new compact minivan in the near future, and the Korean firm’s Geneva Motor... Read More

N/ALEADERBOARD RANK
116ARTICLES CONTRIBUTED
0COMMENTS POSTED

1,764 views Mar 6, 2007

2007 Mazda2

Enlarge Photo

The next generation of Ford’s massively popular European B-segment hatchback, the Fiesta, will come to theUSA. The company hinted at the move during its Geneva press conference and company sources privately confirmed it minutes later. Slotting into the lineup below the current Focus, it will be the smallest car Ford has ever officially sold in America.

During the presentation to journalists, Ford of Europe’s president and CEO John Fleming detailed how new global CEO Alan Mulally had devised a plan to bring together product development teams from around the world. They will have a single strategy on creating new models to take the company forward.

Speaking of the B-segment car, Fleming explained how a team from Ford of Europe would lead colleagues from Asia and America to create one new vehicle. However, it won’t be identical in every market, but will be tailored to meet the separate needs of each. The rollout of this new B-car will start in 2008 and last for two years.

TheCarConnection later confirmed one place it will be sold is North America.

Related Articles

Mazda2 Spawning Ford Subcompact by Marty Padgett (3/1/2007)
Gas-sipping econocar coming from Geneva debut.

Ford Needs Global Marketing Chief by Jim Burt (3/1/2007)
Company wants worldwide head of product.

Signs of Life at Ford? by Jim Burt (3/1/2007)
Some important sales up, while fleet is way down.