2008 Nissan RogueEnlarge Photo
It’s going to be a very tough year for the auto industry, especially in developed markets like the
For one thing, the Renault/Nissan chairman said he would be surprised not to see a new round of consolidation in the global auto industry, including possible new alliances along the lines of the two companies he manages. But Ghosn also insisted that Nissan is well-positioned to continue posting industry-leading profit margins, even with sales in a slump.
The prior year was actually not all that good for Nissan, the executive acknowledged. It required “a lot of hard work,” including the move of its
The company’s new Versa minicar, meanwhile, has outpaced even Nissan’s own, ambitious expectations, with sales running about 50 percent above initial forecasts. The minicar segment is going to be one to watch, said Ghosn, but he cautioned that the challenge is to find a way to produce a competitive small car at a reasonable profit.
Part of the problem faced by Nissan and its competition is the steady rise in commodity costs. Steel is set to go up again, noted Ghosn, adding that it is almost impossible, in the current, competitive environment, to pass those added costs onto consumers. So Nissan has had to find ways to absorb about $1 billion in added commodity prices annually.
Nissan Crosses Over with Rogue, Bevel by Bengt Halvorson (1/7/2007)
New crossover, concept aim for urban targets.
2007 Nissan Sentra 2.0 SL by TCC Team (1/5/2007)
Dart, Nova, Sentra: reincarnation lives!
2007 Detroit Auto Show Coverage by TCC Team (1/7/2007)
Lights, cameras, Cobo – action.