Honda's Fit Starts Under $14K
2007 Honda FitEnlarge Photo
Car News: GTO Dead, SL Goes to
55 by TCC Team
Honda preps hybrid Fit, Street Names Contest Winners and more.
A new recall issued by the
Chrysler Group seeks to repair faulty wiper motors in 268,800 vehicles. The
models include the 2005-06 Dodge
Flint: Does Detroit Hate
America? by Jerry Flint
Why don't GM and Ford like American cars?
Power: New-Vehicle Sales Slide 13 Percent So Far
J.D. Power and Associates'
mid-month report on new-vehicle sales finds the industry numbers slipping in
early March. The Power Information Network (PIN), which assembles sales data,
says sales have dropped 13 percent in the first 12 days of the month, not
including fleet sales. The PIN notes that GM's market share sat at 21.3 percent
during its survey period, down from 23 percent in the year prior;
Opinion: Girls Play With Dolls?
Chevrolet and its advertising agency have pushed the wrong button in their time machine, and they've ended up back in the Fifties.
Chevrolet's brochure "Men, Women and the Truck," has a message: "Girls Play with Dolls, Boys Play with Trucks." Talk about being dated!
Wait! It goes on: "Men are born with the horsepower gene. Just as some women are born with the shoe gene."
Ad agency Campbell-Ewald's answer: So what's the problem?
"What we were striving to do with this piece was to appeal to men. Ninety-one percent of our buyers are men," says Andrea Wells at Campbell-Ewald. "We asked what could we do that would be engaging. We wanted to poke fun at the stereotypes that are out there and we felt it was an engaging and charming way to draw people in."
Campbell-Ewald says the brochure tested positive with its focus groups. Positive for what, we wonder? Alienating women?
"We don't think we've put women back in the dark ages," says Wells. "We embrace the diversity of all people who buy Chevrolets. We are very progressive in the breadth of communications that we do." Conversations with other senior advertising women at General Motors did not produce the same enthusiasm. "This is bad," said one top female advertising executive.