Daily Edition: Jan. 31, 2006

January 30, 2006

Chrysler Revamps Marketing Dept.

Chrysler Group on Monday restructured its marketing department in a way that more clearly separates brand marketing from product planning, and is designed to elevate how consumers view the Chrysler, Dodge, and Jeep brands relative to the competition, especially Asian rivals.

Stephen Bartoli was named vice president of global product planning and marketing earlier this month. Newly assigned executives overseeing product planning and marketing for front-wheel-drive vehicles, body-on-frame-vehicles, and rear-drive vehicles will report to Bartoli. Meanwhile, executives named to branding positions will report to George Murphy, Chrysler group senior vice president of global marketing.

"These appointments will keep our focus laser sharp on the brands as we support the record number of product launches in the works for the Chrysler, Jeep, and Dodge brands," said Murphy.

Ann Fandozzi, 34, is director of front-wheel-drive product planning and marketing. Joseph Veltri, 47, was named director of body-on-frame product planning and marketing. And John Sloan, 50, was named director of rear-wheel-drive product planning and marketing. They report to Bartoli.

Thomas Loveless, 45, former director of sales operations, was named director of Dodge marketing and global communications. David Rooney, 50, was named director of Chrysler marketing and global communications, a similar post he already held. John Plecha, 40, was named director of Jeep marketing and global communications, following a stint as director of Jeep marketing and rear-drive product planning. And Christine MacKenzie, 51, was named executive director of multi-brand events and agency relations. She had been executive director of corporate research and reporting. Those four report to Murphy.

Chrysler has been enjoying a good run of profits and market share gains, especially when compared with GM and Ford. But research done internally, and by outside firms such as Strategic Vision, shows that Chrysler, Dodge, and Jeep brands are still held in comparatively low esteem relative to domestic brands such as Ford, Chevy, and Buick, and well behind Asian brands likeToyota and Honda. With new designs such as Chrysler 300 garnering praise and positive momentum, Chrysler is trying to engineer comebacks for the images of its brands as well. The shakeup and reorganization of the marketing ranks follows the departure of Chrysler's high-profile director of marketing communications Julie Roehm, who directed a lot of the company's recent advertising efforts, including the successful campaign around the HEMI V-8 engine. -Jim Burt

  

GM Donates Parts for 37-Year-Stolen 'Vette

In an even happier ending to a story first reported by the New York Times, the owner of a stolen 1968 Corvette Convertible will get GM's help to restore the car, with which he was recently reunited. Alan Poster is the owner of the 1968 'Vette, which was stolen from him shortly after he bought it 37 years ago. Last week, the Times reported that Poster had recovered the car shortly before it was to be shipped out of the country to a new owner in Sweden. On hearing of the story - and the car's lack of transmission, gas tank, and carburetor and need of new paint - GM Restoration Parts and Chevrolet gave him a $2500 credit to put toward restoring the car with genuine Corvette parts. Poster told the paper he would restore the car and give it to his 17-year-old daughter.

2006 Chevrolet Corvette Z06 by TCC Team (11/30/2005)
Sound and fury…signifying everything.

2017
The Car Connection
See the winners »
2017
The Car Connection
Commenting is closed for this article
 
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.