2006 Los Angeles Auto Show, Part III Page 2

January 5, 2006

GM Doesn’t Want to Yield Share

 

During his keynote appearance at the L.A. Auto Show, Ford’s President of the Americas, Mark Fields, acknowledged Ford doesn’t believe it will regain the sort of share it held a decade ago. He also said the idea of a Big Three has been supplanted by a Big Six, which includes large imports like Toyota. “I’d agree there’s a Big 6 or even 7,” echoed GM Vice President Mark LaNeve, during his L.A.show appearance on Thursday. But the General Motors executive stressed that “we’re not willing to concede share.” Not current levels, anyway, though the dream of regaining levels of 30, or even 29 percent seem out of the question, LaNeve continued. “It doesn’t take a lot” to regain lost ground, he insisted, pointing to the success rival Chrysler has had, thanks to its 300 sedan. What is a more “natural share” for GM? LaNeve suggested something around 26 percent, adding “we’re going to fight like hell to retain that.”

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