Escape Hybrid Hitting High Demographics
Just because you want to cut your fuel bills doesn’t mean you can’t afford to pay for gas, said Ford product czar Phil Martens. The initial group of buyers opting for the new hybrid version of the Escape SUV could easily ignore what’s happening at the pump, since their average income is “more than twice” the household income of the rest of the Escape customer base. Ford research shows hybrid customers “are willing to pay $5000 or $6000” more to get the green technology, even if it’s just to feel like they are making a contribution to the environment.
Mustang Makes a Hit at Motor Week
The new Ford Mustang’s list of kudos grew even bigger on opening press day at the Chicago Auto Show. The retro-style pony car was named Driver’s Choice Best of the Year by the editors of the public TV show, Motor Week. Meanwhile, for those with the need for speed — and a lot more money — the show’s staff chose the Porsche Carrera GT3 their ultimate Dream Machine.
Horsepower Feast at Mercedes
How much power is too much? For those who can’t conceive of the question, never mind expect an answer, Mercedes pulled the wraps off two new models on Wednesday. The new E350 replaces the more tame E320, introducing a new 3.5-liter V-6 engine producing 268 horsepower. That’s a 20-percent bump over the old, 3.2-liter engine.
2006 Mercedes-Benz S65Enlarge Photo
Nothing Ruled Out At Smart – Almost
There’s only one option not on the table when it comes to the future of DaimlerChrysler’s smart brand, a senior executive told TheCarConnection.com. The automaker recently confirmed it is delaying development of the formore. The mini-ute was earmarked for the
Meanwhile, Mercedes will likely put the new B-Class Grand Sport Tourer back on the
Bridgestone Building A Big Marketing Campaign
You may not know whether to dance to a new Bridgestone ad campaign or go out and buy a new set of tires. The series of 30- and 15-second spots was put together for the rubber company by Matthew Rolston, better known for his rock-video work with the likes of Beyonce, Lenny Kravitz and Madonna. For the spot itself, the producer opted for a disco re-mix of Rosanne Cash’s song, “The Wheel.” Bridgestone executives noted during a media briefing that it took 800 auditions just to find the right dancers for the ad campaign. Over 14-days of filming, the production company ran through more than five miles of film. The project required 87 tires and — for reasons not explained — also used up 250 pounds of filling from baby diapers. Unused, Bridgestone executive Michael Fluck was quick to point out.