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2004 Paris Auto Show, Part IV Page 3


2005 Bugatti Veyron

Oldaker also said that Rover’s management is very excited about its new alliance with Shanghai Automotive Group, which also has joint ventures with General Motors Corp. and Volkswagen AG.  The alliance with Shanghai Automotive puts the Rover Group into a critical market at a critical time. It offers Rover a chance to bolster its overall sales volume almost immediately. Shanghai Automotive already builds 800,000 vehicles a year, he noted.  Rover, on the other hand, sold 144,000 units last year and so far sales are down slightly this year because of model changes, he added. Tata, Rover’s Indian partner, also is now supplying the company with an Indian-made city car that will help dealers in Great Britain. A left-hand-drive version of the car will go on sale in the rest of Europe by the spring of 2005.


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