WJR: Power, IQS Show Big Change

May 24, 2004

While fall may be the traditional new car season, spring seems to have become the time of year for new car surveys, most of them purporting to report on vehicle quality. But not all those studies are the same. J.D. Power’s Initial Quality Survey, or IQS, is undoubtedly the best known. And it had some interesting findings. Overall, the quality of today’s new cars and trucks is better than ever. But some of the traditional leaders, like Toyota and BMW, have slipped…with Cadillac and Hyundai making major gains. Power’s IQS focuses on what you might call “things-gone-wrong,” the problems buyers experience during the first 90 days of ownership. But the reality is that well under half of survey respondents experience any trouble during that period. So Strategic Vision’s Total Quality Index also looks at “things-gone-right,” or, if your prefer, surprise-and-delight factors. And the results? Some of the traditional leaders, like Toyota and BMW, have slipped, while Caddy and Hyundai are making major gains. Maybe there’s a trend here.

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