Detroit agencies tightening belts
BBDO Detroit is laying off 100 employees in a belt-tightening move. The agency handles all of Chrysler's national and dealer advertising. The automaker has been exacting cost cutting from all its suppliers and its ad agencies are no exception. BBDO is a unit of Omnicom.
Cuts could also be following at GM ad agency Chemistri, say sources. Chemistri CEO Pat Sherwood recently announced he is leaving. And top creative executive Gary Topolewski left for BBDO to work on Chrysler's business. Chemistri's clients include Cadillac,
DAILY IN DEPTH
PEMEX starts cleaning up its act
PEMEX, that is, Petróleos Mexicanos, is the Mexican government owned and operated Petroleum Company and traditionally has been considered unresponsive to ecological concerns.
However, the high levels of pollution in México have forced this petroleum company to start cleaning up its act.
With a population of 21 million people - and a heavy dependence on cars -
A few years ago, the México City government set up a program for older vehicles named "Hoy no circula" (Not driven today) in which according to the last digit on the license plate, such vehicles are required to stay parked for a day a week.
This program has helped somewhat to reduce the air pollution and has caused the automotive manufacturers to improve anti-pollution measures on newer vehicles, which by the way, comply with more stringent emissions standards and therefore are granted the permission to be driven everyday of the week.
Even though this measure has helped to reduce pollution, it has proved insufficient to solve the problem.
PEMEX announced a sulfur content level reduction in its Premium gasoline, which has an octane rating of 92.
The sulfur reduction on the PEMEX fuels will be an ongoing effort that will conclude in 2009. The new PEMEX fuels have the target of complying with the American Tier II standard.
This would also pave the way for the arrival of PZEV (Partial Zero Emission Vehicles) rated cars like the new Ford Focus and Dodge Stratus as well as direct-fuel-injection vehicles into the Mexican market
Previously, the sulfur content level of the Premium gasoline was of 500 parts per million (ppm). The new gasoline has a sulfur level of 300 ppm, and by the end of the year PEMEX has the target of lowering the sulfur level to 250 ppm. By 2009 PEMEX has the goal of achieving a sulfur content level between 50 and 30 ppm.
PEMEX also intends to lower the sulfur content in its diesel fuel from 500 ppm currently to 15 ppm by year 2009.
The new gasoline formula will yield a 40-percent reduction in the emission levels of sulfur dioxide, which according to PEMEX would represent 200 tons of sulfur every year.
In a four-year period, in order to achieve the sulfur reduction of its fuels, PEMEX will invest a total of $1.9 billion. -Francisco Pérez
Toyota Workers Rebuff UAW in
The United Auto Workers union has sustained a crushing rebuff in its latest bid to organize transplant assembly plants in the
The UAW's organizing vice-president, Bob King, had envisioned a