Daily Edition TCC WJR
Daily Edition TCC WJREnlarge Photo
TCC'S DAILY EDITION: Dec. 9, 2003
Incentives May Have Finally Peaked
subscribeIncentives are still a fact of life in the industry, but the Chrysler Group’s chief executive says he is encouraged by recent trends, suggesting the increase in incentives may be leveling off. “I’m hoping the rate of increase is coming down. We’re beginning to see some sign of that,” Zetsche told reporters in Auburn Hills. However, the overcapacity in the global auto industry means incentives aren’t going to disappear any time soon, he said. Chrysler had relatively little to offer in the way of new product in the past year but that’s about to change in the next twelve months as the company rolls out nine new products, among them a new minivan with a slick new interior package and the company’s first new rear-wheel-drive cars in a generation. The lack of new product has given Chrysler’s competitors, particularly the Japanese, an edge, Zetsche said. “We have specific analysis where we know the strengths and the weaknesses of our competitors or at least we believe we do,” he said. “There is no doubt we have excellent competitors,” he said. “What’s changed is in the aggressiveness with which they’ve invested in their margins in the marketplace,” added Zetsche, who noted that companies such as Toyota have not hesitated to reduce prices or offer incentives in an effort to win more sales. “In the past they’ve been somewhat reluctant. There’s none of that out there,” now, he said. —Joe Szczesny
GM, Toyota Lovin’ Nov. Sales by Joseph Szczesny (12/8/2003)
Sales get a boost almost across the board.
Chrysler Set to “Stow ‘N Go”
2005 Chrysler minivansEnlarge Photo
Chrysler Revamps Minivan Seats by TCC Team (12/9/2003)
Can the original regain its lead with “Stow ‘n Go?”
Saab 9-2X Set for L.A.
2005 Saab 9-2XEnlarge Photo