The marketeers didn’t help the engineers when they asked them to turn the 307CC into a rally winner, because the extra mechanism required to open and close the roof adds weight that had to be trimmed to bring the car into the limits of the rally regulations. Naturally the competition car’s top will be fixed, but it will look like the production car, and Peugeot will be working on the old basis of “Win on Sunday, sell on Monday” from a form of motor sport that is commanding an ever-increasing TV audience worldwide.
Citroen’s Living Room
2003 Citroe C-Airlounge conceptEnlarge Photo
The interior reflects a trend that is evident here in Frankfurt, the influence of domestic interior design on cars. Smooth leather is everywhere, and many of the seats in the concepts are set on individual pedestals. This trend is present in the Citroen, but that’s not the only home comfort, for the Airlounge is furnished with shag pile carpets and ambient lighting that can be changed to reflect different moods. It may sound like 1970’s California van culture to American ears, but to the French it’s the latest thing.