WORLD REPORT: Mexico
Fiat to Enter Mexican Market
The mystery is officially over. Six months after Fiat showed up in AutoExpo Mexicana for the first time, the automaker has announced that it is coming to the Mexican market, and it’s doing so through GM de Mexico.
Fiat will take advantage of the GM de Mexico infrastructure and will start selling its vehicles in Mexico in the third quarter of this year. The models Fiat chose for the Mexican market are the five-door Palio, Palio sedan and Palio Adventure.
As a result of this announcement, the GM de Mexico distribution channel will be modified. Previously, GM de Mexico had Chevrolet-Pontiac dealerships, while the premium models were sold though Cadillac-Saab retailers. Now GM de México will sell Chevrolet products in dedicated dealerships and Fiat will sell in the same showrooms as Pontiac.
The new dealerships will be called Pontiac-Fiat and soon will start operating in Mexico City, Guadalajara, Monterrey, and Queretaro. The premium distribution channel will remain unchanged, meaning that Cadillac and Saab will sell in the same showrooms. — Francisco Pérez
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