2002 SEMA Billet Grille
2002 SEMA Billet GrilleEnlarge Photo
2002 SEMA Canine Covers
2002 SEMA Canine CoversEnlarge Photo
“What makes our products is their no-slip technology on either leather or fabric,” said an enthusiastic Katharine Kubichan, director of sales and marketing. She showed us how the covers attach, the openings for seatbelts, the five little weights that keep them in place, and the color choices. She also was one very happy lady. “We are very, very satisfied,” she said. “The first hour of the show made it worthwhile for us to be here. We wanted to go national; that’s why we came. We’ve had one small retail store in Santa Barbara (California) and a retail Web site. But because of this show we’re going to close the store and gear the site to wholesale.” They’ve had inquiries and distribution offers from “everything from an OEM to a mom and pop operation.” Canine Covers are available “for almost any make or model.” The company came to the SEMA Show prepared, as it planned for additional production should that need arise.
Besides a good product, why did Kubichan think they’d be so successful? “We’re a little different from most of what’s here. We’re not shiny chrome; we’re soft and fuzzy and that reminds people of the loyal pets they left at home.” Go figure, pets and the aftermarket. The breadth of SEMA products never ceases to amaze.