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2002 SEMA: Best New Products Page 3


2002 SEMA Billet Grille

2002 SEMA Billet Grille

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Grilling up with Chevy: Another strictly for trucks new product comes from SEMA Show veteran Carriage Works Inc. Their latest “Bolt Over Billet Grille” is for the 2003 Chevy Silverado, and like the others, “it’s designed for the professional installer who has to do the work very quickly,” said Scott Breckenridge, national automotive sales manager. “It’s almost too easy,” he added; “it takes less than 10 minutes to install and you only need a Phillips screwdriver. You don’t even have to open the hood.” That’s because the billet grille mounts over the stock factory unit. Made in the U.S. from “aircraft grade” 6061-T6 solid stock aluminum billet, the grille resists rock dings, scratches, and sand pitting. Plus it looks very slick. www.carriageworksinc.com

2002 SEMA Canine Covers

2002 SEMA Canine Covers

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Dogged coverage: The best is saved for last: Canine Covers’ “stylish, quality protective covers for your car’s interior.” But my favorite tag line is “great for dogs and children.” Now that’s covering a lot of bases/pushing a lot of the right buttons. But I shouldn’t make light of three very well thought-out products, the rear seat cover; the coverall, which also protects the rear floor and the back of the front seat; and the cargo liner for SUVs and minivans. Available in the two-layer Econo line or the four-layer Custom line, Canine Covers promises to free your car of dog hair, dirt, sand, water and odors.

“What makes our products is their no-slip technology on either leather or fabric,” said an enthusiastic Katharine Kubichan, director of sales and marketing. She showed us how the covers attach, the openings for seatbelts, the five little weights that keep them in place, and the color choices. She also was one very happy lady. “We are very, very satisfied,” she said. “The first hour of the show made it worthwhile for us to be here. We wanted to go national; that’s why we came. We’ve had one small retail store in Santa Barbara (California) and a retail Web site. But because of this show we’re going to close the store and gear the site to wholesale.” They’ve had inquiries and distribution offers from “everything from an OEM to a mom and pop operation.” Canine Covers are available “for almost any make or model.” The company came to the SEMA Show prepared, as it planned for additional production should that need arise.

Besides a good product, why did Kubichan think they’d be so successful? “We’re a little different from most of what’s here. We’re not shiny chrome; we’re soft and fuzzy and that reminds people of the loyal pets they left at home.” Go figure, pets and the aftermarket. The breadth of SEMA products never ceases to amaze.


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