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Dream Cruise: Marketing Dream? Page 2


Mustang Drive In Dream Cruise 2002

Ford, however, wasn't interested in showing off just classics from the past. The Mustang Drive-In showcased not only cars from the past but also from the present and future against a backdrop of local bands. Figuring prominently in the display will be Ford's Living Legends Tour, which features the GT40 concept, the Ford Forty-Nine concept, a 2002 Thunderbird and two 2003 special-edition Mustangs, the Mach 1 and Pony.

General Motors, however, wasn't about to give any ground along Woodward to its rivals from Auburn Hills and Dearborn. GM also had special displays including an eye-catching display of performance vehicles set up by GM Racing and Service Parts organization where Old Woodward joins Woodward at the edge of Birmingham. Highlighting the display were a series of Cavaliers with spoilers and ground effects like nothing found in airport rental fleets.

Another display further south on Woodward played host to the first Chevy SSR built off of production tooling and a prototype of the new Cadillac XLR as well as Pontiac Solstice that GM officials insist they are still trying to figure out how to build.


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