2002 Geneva Show, Part II Page 3

March 10, 2002

FERRARI TAKES TWO
The Italian automaker had a pair of new products for the Swiss show—if you include one carrying its reborn Maserati nameplate. The Ferrari 575M Maranello is an updated version of the 550, a 515-horsepower performance machine fitted with a new, higher-performance V-12 engine that is mated, for the first time, to an F1-style gearbox. There’s also an all-new electronic suspension system and an all-new interior. “We have a long waiting list for this car,” suggested Ferrari CEO Luca de Montezemolo.

 

2002 Maserati Coupe

2002 Maserati Coupe

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The Maserati Coupe brings a second model to the once-successful carmaker’s lineup (the earlier Spyder Cabrio is shown above). It’s meant to compete with the likes of the Porsche 911. Maserati’s revival will take some time to build momentum, admitted Ferrari/Maserati’s U.S. CEO, Stuart Robinson. Describing the effort as a “slow-burn strategy,” Robinson said he expects initial sales of only about 1200 units during the first year or two in the States. It will take that time to convince skeptics that the “new” Maserati is here to stay with products that are significantly better and more reliable than the ones that nearly destroyed the brand in the 1980s. If that plan works, Robinson hopes sales will surge to 4000 annually by mid-decade. (Detroit show vehicle pictured .)

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